At Eco-Counter, Marian Mithani works with cities across the United States and Canada to measure the value of cycling. Eco-Counter is a world leader in counting cyclist as well as pedestrians along greenways, in downtowns, parks and trails in both urban and rural landscapes. In her role, Marian is able to share Eco-Counter’s pioneering expertise: current practices in collecting bike count data, the latest trends, innovative partnerships and connections to other champions in the field. She advises